Product analytics
How users move through your product — signups, activation, engagement and conversion.
What is a good trial-to-paid conversion rate?
Trial conversion benchmarks by signup motion — why freemium at 3% and card-up-front at 40% can be the same quality funnel.
What is a good activation rate?
Activation benchmarks by product complexity — why 30% can be world-class, and the definition trap that makes most comparisons meaningless.
What is a conversion funnel? Finding where visitors drop off
The path a visitor takes from arriving to converting, and the report that shows where they quit. How to pick the steps, build the funnel, and read the drop-offs honestly.
What is product analytics? A plain-English guide
Web analytics watches how strangers find your site; product analytics watches whether signed-in users stay. What the term covers, the concepts behind it, and when a site actually needs it.
Web analytics vs product analytics: which one do you need?
One watches strangers arrive at your site, the other watches signed-in users stay or leave. Where the line between the two actually sits - and how to tell which side your questions live on.
What is digital analytics?
The umbrella over web, product, marketing and experience analytics - what the term actually covers, why the field renamed itself, and which of the four you need for the problem in front of you.
Funnel analysis: how to find and fix where visitors drop off
The method for measuring a multi-step journey: defining the steps, reading the drop-offs, segmenting before concluding, and deciding which leak to fix first.
What is website behavior analytics?
The analytics layer that watches what visitors do on the page - heatmaps, replays, funnels, frustration signals - rather than counting how many arrived. What it covers, and what the security industry means by the same phrase.