Product analytics
How users move through your product — signups, activation, engagement and conversion.
What is a good trial-to-paid conversion rate?
Trial conversion benchmarks by signup motion — why freemium at 3% and card-up-front at 40% can be the same quality funnel.
What is a good activation rate?
Activation benchmarks by product complexity — why 30% can be world-class, and the definition trap that makes most comparisons meaningless.
What is a conversion funnel? Finding where visitors drop off
The path a visitor takes from arriving to converting, and the report that shows where they quit. How to pick the steps, build the funnel, and read the drop-offs honestly.
What is product analytics? A plain-English guide
Web analytics watches how strangers find your site; product analytics watches whether signed-in users stay. What the term covers, the concepts behind it, and when a site actually needs it.
Web analytics vs product analytics: which one do you need?
One watches strangers arrive at your site, the other watches signed-in users stay or leave. Where the line between the two actually sits - and how to tell which side your questions live on.
What is digital analytics?
The umbrella over web, product, marketing and experience analytics - what the term actually covers, why the field renamed itself, and which of the four you need for the problem in front of you.
Funnel analysis: how to find and fix where visitors drop off
The method for measuring a multi-step journey: defining the steps, reading the drop-offs, segmenting before concluding, and deciding which leak to fix first.
Cancellation funnel: measuring the steps to churn
Churn is discovered after the fact, but the leaving itself is a sequence you can watch. The five events of a cancel flow, what drop-off at each one means, and the legal line every cancellation path now has to respect.
What is website behavior analytics?
The analytics layer that watches what visitors do on the page - heatmaps, replays, funnels, frustration signals - rather than counting how many arrived. What it covers, and what the security industry means by the same phrase.