Bigdelta Blog

Product analytics

How users move through your product — signups, activation, engagement and conversion.

TagsAllWeb analyticsProduct analyticsUX/UISubscription revenueEcommerceSaaSMarketing & Growth
SaaSProduct analytics

What is a good trial-to-paid conversion rate?

Trial conversion benchmarks by signup motion — why freemium at 3% and card-up-front at 40% can be the same quality funnel.

SaaSProduct analytics

What is a good activation rate?

Activation benchmarks by product complexity — why 30% can be world-class, and the definition trap that makes most comparisons meaningless.