Funnels
Track how website traffic flows through every step and find where visitors drop off so you can convert more of them.
See where users
drop-off.
Build funnels that show how every visitor moves through your site — from first visit to conversion — in minutes.
Understand different types of visitors.
Step-by-step drop-off analysis surfaces the exact moments prospects stall. Filter by plan, channel or cohort to find the friction worth fixing.
Understand why.
Click any drop-off step to open the underlying session replays and watch exactly what tripped visitors up — no guessing, no digging.
Top features
Build a funnel in a minute.
Pick the steps, hit save, and get conversion rates for every stage without writing a query.
Pageview steps
Use any URL or path pattern as a funnel step
Event steps
Mix pageviews with clicks, signups, purchases or custom events
Reordering
Drag steps around and the funnel recalculates instantly
Unlimited funnels
Create as many funnels as you need on every plan
See exactly where people leave.
Step-by-step conversion makes the weakest link in your journey obvious.
Step conversion
Conversion and drop-off percentage between every pair of steps
Biggest leak
The step losing you the most visitors is highlighted automatically
Time to convert
See how long each step takes before people move on
Trends over time
Track whether a fix actually improved the step you changed
Not every audience converts the same.
Break any funnel down by who entered it and where they came from.
Channel & campaign
Compare conversion by source, medium and UTM campaign
Device & country
Find the segments where the flow quietly breaks
New vs returning
See how first-time visitors differ from regulars
Custom properties
Segment by plan, role or anything you track
Watch the visits that fell out.
A number tells you the step is broken. A replay tells you why.
Step drill-down
Click any drop-off and open the sessions behind it
Error correlation
Spot JavaScript errors that coincide with the drop
Rage clicks
See frustration signals on the step that loses people
Share the evidence
Send a funnel step and matching replay to your team
Put money on the funnel.
Connect billing so each step shows what the drop-off is actually costing you.
Revenue per step
See the value of visitors who reach each stage
Lost revenue
Quantify what a leaking step costs per month
Plan breakdown
Compare conversion for trials, paid and enterprise flows
LTV context
Weigh conversion improvements against long-term value
Funnels built on the traffic you already track.
Funnels use the same script and the same events as the rest of Bigdelta.
No extra setup
Pageview funnels work from day one with zero instrumentation
Landing page context
See which entry pages feed the funnel best
Campaign attribution
Follow a campaign all the way to the final step
One script
Analytics, funnels and replays come from the same snippet
Know when a funnel breaks.
Conversion drops usually happen quietly. Alerts make sure they don't.
Conversion alerts
Get notified when a step's conversion drops below a threshold
Slack delivery
Push funnel alerts into the channel your team already watches
Deploy checks
Catch a release that broke checkout within hours, not weeks
Weekly digests
A regular summary of how each funnel is trending
Who is it for?
| Role | Use cases |
|---|---|
| Growth Marketers | See which channels and campaigns convert past the first step, not just click through |
| Founders | Track signup and activation conversion on a dashboard without a data team |
| Product Engineers | Confirm a release didn't break a critical flow like checkout or onboarding |
| Growth Engineers | Find the single step leaking the most visitors and run experiments on it |
| Content & SEO | Follow organic landing pages through to conversion and prioritize what to rewrite |
Works well with Bigdelta apps
See all appsUse Funnels with these Bigdelta apps to maximize results.
Notifications
Get alerted the moment a funnel step's conversion drops, with the affected step and segment attached so you can act the same day.
Product Analytics
Go beyond pageview funnels by adding in-product events as steps, so a single funnel spans the marketing site and the product.
Subscription Analytics
Attach revenue to every funnel step and see what a leaking stage actually costs in MRR, not just visitors.