Profiles
Rich profiles for every visitor and account, built from your website, product and revenue data.
Every person,
every touchpoint.
See a full timeline of pageviews, events and revenue for each visitor — no more guessing who they are.
Group visitors
into accounts.
Automatically roll up people into companies and accounts so you can understand entire teams, not just users.
Attach revenue
to every profile.
Connect billing to see the true value of each account, right next to their behaviour.
Top features
The whole story of one visitor.
Every pageview, event, session and purchase in a single chronological view.
Full activity feed
From the first anonymous visit to the latest login
Session links
Open the replay for any visit directly from the timeline
Event detail
Inspect the properties sent with every tracked event
First-touch context
See the campaign, referrer and landing page that started it
Anonymous today, known tomorrow.
Profiles merge automatically so pre-signup history isn't lost when someone identifies themselves.
Automatic merging
Anonymous history attaches to the profile on login or signup
Multiple identifiers
Match on email, user ID or your own external key
Cross-device
Link visits from phone and desktop into one person
Enrichment
Add your own attributes via API or an integration
People roll up into companies.
For B2B, the buying unit is a team — not a single visitor.
Automatic grouping
Roll users into accounts by domain or account ID
Account timeline
See everything everyone at a company has done
Seat activity
Spot which accounts have one active user and which have ten
Account attributes
Track plan, ARR, owner and lifecycle stage
Behaviour next to the money.
Connect billing and every profile shows what it's worth.
MRR & LTV
Current subscription value and lifetime revenue per profile
Purchase history
Every invoice, upgrade, downgrade and refund
Churn signals
Spot accounts whose usage dropped before renewal
Revenue segments
Filter profiles by plan, ARR band or payment status
Find the people who matter.
Turn any combination of behaviour and attributes into a reusable list.
Behavioural filters
Anyone who viewed pricing twice but never signed up
Saved lists
Store segments and watch them update in real time
Export & sync
Send segments to your CRM or email tool
Team sharing
Share segment views with sales, support and marketing
Identity on your terms.
Nobody is identified unless you choose to identify them.
Anonymous by default
Visitors stay anonymous until you send an identifier
Data control
Delete or anonymize any profile on request
Field-level control
Choose exactly which attributes are stored
EU hosting
Profile data is stored on EU servers and never sold
Every metric has people behind it.
Profiles connect your aggregate numbers to individual humans.
Metric drill-down
Go from a traffic chart to the profiles that produced it
Source history
See every channel a person arrived from over time
Funnel membership
Check which funnels a profile entered and where they stopped
One script
Analytics, replays and profiles come from the same snippet
Who is it for?
| Role | Use cases |
|---|---|
| Growth Marketers | Build segments of high-intent visitors and follow them from first click to signup |
| Founders | Look up any customer and see their full history before a call, with no CRM busywork |
| Product Engineers | Debug an individual account by inspecting the exact events and sessions they generated |
| Sales & Success | Spot accounts whose usage dropped before renewal and reach out in time |
| Growth Engineers | Sync behavioural segments into the CRM and email tools that trigger campaigns |
Works well with Bigdelta apps
See all appsUse Profiles with these Bigdelta apps to maximize results.
Notifications
Get pinged when a key account goes quiet, hits a milestone or reaches a page that signals buying intent — with the profile attached.
Subscription Analytics
Attach MRR, plan and billing history to every profile so behaviour and revenue live in the same place.
HubSpot
Sync profiles and behavioural segments into your CRM so sales sees the same website and product activity you do.