HubSpot — Sync CRM records & activity
Connect HubSpot and give your go-to-market team product context. Bigdelta pushes events, traits and scores onto HubSpot contacts, companies and deals, and pulls CRM fields back so your analytics reflect the pipeline.
What you get
Two-way record sync
Keep contacts, companies and deals aligned between both systems.
Product activity on the timeline
Show signups, key events and usage right on the HubSpot record.
Lifecycle triggers
Update lifecycle stage or create tasks when product behavior changes.
Metrics you get
Records syncedPipeline influencedProduct qualified leadsDeal conversion rateSync latency
Use cases
- Alert sales when an account hits an activation milestone
- Score leads with real product usage
- Report revenue against product engagement
Common questions.
Is the sync two-way?
Yes. Bigdelta writes product data to HubSpot and reads CRM fields back into your analytics.
Which objects are supported?
Contacts, companies and deals, plus custom properties on each.
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