Simple web analytics
for ecommerce stores

Ecommerce analytics you can actually read. Follow shoppers from first visit to checkout, and see orders and revenue next to the sessions that produced them.

Start free

Rank channels by
orders, not clicks.

Every visit is attributed to its source. Each channel and UTM campaign shows the orders and revenue it drove, so you know where the buyers come from before you spend more on ads.

Ecommerce analytics dashboard showing orders and revenue by campaign next to store traffic

Is your buy button
below the fold?

Scroll maps show how far shoppers get on your product and landing pages, with the average fold marked. Click maps show which elements they actually use, on desktop and on mobile.

Scroll depth heatmap of an ecommerce product page with the average fold marked

Find where carts
get abandoned.

Build a funnel from product page to cart to payment and see where shoppers leave. Then watch the session replays behind any drop-off step.

Checkout abandonment funnel in ecommerce web analytics

Top features

The numbers a store runs on.

Visitors, sessions and pageviews in real time, next to the orders and revenue they produced. No sampling and no day-long delays.

  • Visitors & pageviews

    Track unique visitors and total pageviews with real-time updates

  • Orders beside sessions

    Orders and revenue appear next to the visits that produced them

  • Conversion rate

    Computed for you, per page, per channel and per campaign

  • Entry & exit paths

    See where shoppers land and where they leave your store

How it works

Store data without
the setup project.

01

Install in your store

One snippet for Shopify, WooCommerce or WordPress. No theme surgery and no changes to your checkout.

02

Sales line up with sessions

Orders and revenue appear next to the visits that produced them, so conversion rates are computed for you.

03

See which channels bring buyers

Rank traffic sources by orders and revenue instead of raw visits.

Keep exploring

From first visit
to paid order.

Funnels

Track product page to cart to checkout and see each step's drop-off.

Session replays

Watch a shopper abandon checkout and see what stopped them.

Heatmaps

Click, scroll, attention and move maps for every page, updated continuously.

From the library

Fix the leaks.

Checkout abandonment rate

Roughly seven in ten started checkouts never finish. What's normal, and what to fix.

How to track conversions

Set up conversion tracking for orders, signups and anything else that counts.

Where users get stuck

How to find friction on your site with funnels and heatmaps.

Frequently asked questions

Web analytics with your store's data included. Instead of reporting traffic on its own, ecommerce analytics connects visits to products, orders and revenue, so you can see which sessions turned into sales and which channels sent the buyers.

Paste one snippet into your theme, or follow the store-specific guide. Setup takes about five minutes and doesn't touch your checkout.

Define the steps of your checkout as a funnel. Bigdelta shows how many shoppers pass each step, and you can replay the sessions that left.

Yes. Once your store is connected, each source shows the orders and revenue it drove, not just the visits it sent.

You get the same core answers — traffic, sources, conversion — in reports you can read without training. Numbers update in real time with no sampling, and the cookieless option means you don't need a consent banner just for your web analytics.

Yes. Track add-to-cart, wishlist saves, promo clicks or any other event, then use them as funnel steps or conversion goals.

No. The script is small and loads asynchronously, so product pages render at full speed.

Yes. Data is stored in the EU and tracking is first-party. You control what gets recorded.

Try Bigdelta

No credit card required. You get the first 100,000 pageviews and 1,000 session replays free every month.

Start free