Web analytics for SaaS.

Connect marketing site traffic to signups, activation and revenue. One view from first touch to paying customer.

Start free

Traffic and revenue
in the same view.

See which pages and channels produce signups that convert to paid, without stitching Google Analytics to a spreadsheet.

Visitor behaviour and revenue overview dashboard

First touch to MRR,
one timeline.

Every profile shows the landing page, the signup, activation and the subscription that followed. Connect Stripe over an encrypted, read-only connection and revenue fills in automatically.

Customer profile with revenue and MRR growth over time

Every account,
one place.

People roll up into accounts automatically. Each one shows MRR, lifecycle stage, risk signals and recent activity, so you can spot what needs attention and drill in for the full story.

Accounts list with MRR, lifecycle stage and risk signals
Why SaaS teams switch

The full journey,
one tool.

One tool, not a stack

Marketing analytics, product signals and revenue in one place, instead of GA plus Mixpanel plus a spreadsheet.

Channels ranked by MRR

See which sources add paying customers, not just sessions.

No instrumentation project

Paste one script and connect billing. You're looking at real customers and revenue the same day, without a data team.

Keep exploring

Built for the
subscription business.

SaaS metrics

MRR, churn, LTV and every other subscription metric, calculated from your billing data.

Profiles

The full history of every visitor and account, end to end.

Funnels

Measure landing page to signup to activation and find the leaks.

From the library

From visit
to paid.

How to track conversions

Set up conversion tracking for signups, trials and upgrades.

No signups? Check this first

Getting traffic but no signups: a checklist of what to look at.

What's a good conversion rate?

Benchmarks for visitor-to-signup and signup-to-paid rates.

Frequently asked questions

Visitors are tracked from their first pageview. When someone signs up, their anonymous history links to the new account, and when they pay, the revenue traces back to the original channel.

It's read-only and encrypted. Bigdelta reads subscriptions and payments to calculate revenue metrics; it can't change anything in your Stripe account.

Yes. Trials, activations, upgrades, downgrades and cancellations can all be tracked as events and used in funnels and metrics.

For most SaaS teams, no. Bigdelta covers web analytics, funnels, session replays, profiles and revenue metrics in one place.

When a visitor signs up or logs in, their earlier anonymous sessions merge into the same profile, so the full journey stays intact.

Try Bigdelta

Start free

Connected in 5 minutes. No credit card required.