Product Analytics — Behavior inside your product
Track every event in your product and connect it to the people behind it. Product Analytics shows activation, engagement and retention in one place so you can decide what to build next.
What you get
Event & feature usage
Measure adoption for every feature and release.
Activation tracking
Define your activation moment and watch how many users reach it.
Retention curves
See how usage holds up over days, weeks and months.
Metrics you get
Active usersActivation rateFeature adoptionRetention rateSession depth
Use cases
- Find the features that drive long-term retention
- Measure the impact of a new release
- Shorten time to first value in onboarding
Common questions.
Do I need to define events upfront?
No. Bigdelta autocaptures interactions and you can add custom events any time.
Can I link product usage to revenue?
Yes — product events sit alongside billing data on the same customer profile.