Bigdelta Blog
SaaS
Metrics, benchmarks and playbooks for running a SaaS business on data.
SaaSSubscription revenue
How to reduce SaaS churn
A working playbook for cutting customer and revenue churn — diagnose the leak, fix onboarding, catch the warning signs, win some back.
SaaSSubscription revenue
What is a good NRR for SaaS?
NRR benchmarks by stage, ACV and motion — where 110% is exceptional, where it's table stakes, and when a great NRR is hiding a problem.
SaaSSubscription revenue
Average SaaS churn rate: benchmarks by segment
What churn rate is normal, what's good, and how the answer changes with deal size — customer and revenue churn benchmarks for SaaS.
SaaSProduct analytics
What is a good trial-to-paid conversion rate?
Trial conversion benchmarks by signup motion — why freemium at 3% and card-up-front at 40% can be the same quality funnel.
SaaSProduct analytics
What is a good activation rate?
Activation benchmarks by product complexity — why 30% can be world-class, and the definition trap that makes most comparisons meaningless.