Ecommerce
Measuring online stores — checkout funnels, abandonment and what moves order volume.
Checkout abandonment rate: benchmarks and how to reduce it
Roughly seven in ten started checkouts never finish. What counts as normal, how to find your leak, and which fixes actually move the number.
Form abandonment: why visitors quit your forms
Roughly half the people who start filling in a form never send it. What makes them quit, which fields scare them off, and how to find the exact question where your form dies.
What is ecommerce analytics?
Ecommerce analytics ties every visit to what it was worth in orders and revenue. Which numbers matter for a store, where the data comes from, and how to read it without a data team.
How to reduce checkout abandonment
Most abandoned checkouts die for reasons shoppers will happily name: surprise costs, forced accounts, forms that ask too much. The fixes, in the order the evidence supports them - and how to find which one your checkout needs.
How to set up ecommerce tracking in Google Analytics 4
Until ecommerce tracking is wired up, GA4 counts your store's visitors and knows nothing about its money. What the ecommerce events are, the one-click routes on Shopify and WooCommerce, the manual build, and how to test it with a real order.