Ecommerce
Measuring online stores — checkout funnels, abandonment and what moves order volume.
How to diagnose product page performance: a 5-step framework
Ads, emails and search results only bring people to the product page — the page itself decides the sale. A five-step diagnosis that narrows from broad metrics down to what individual shoppers still didn't understand.
How to add analytics to a Shopify store
Shopify already counts your sales - the question is what to add on top. The built-in reports' real coverage, the official GA4 route, the app-embed route for lighter tools, and the 2026 checkout rules that broke every old tutorial.
Best ecommerce analytics tools in 2026
Eight tools compared by the question they're best at answering - from the reports already in your store admin to profit trackers, attribution platforms and behavior analytics. Pricing checked on every vendor's own pages, September 2026.
Add-to-cart rate benchmarks
The two disclosed sources put the average around 5 to 6 percent of sessions, with a fivefold spread by industry. Where the figures come from, the denominator details that decide whether yours is comparable, and the numbers to ignore.
Ecommerce funnel benchmarks by step
Per-step figures exist, but they come from different panels, years and denominators, and the tidy composite funnels on ranking pages are stitched from exactly that mismatch. The disclosed numbers, step by step, and the one funnel measured on a single panel.
How to set up ecommerce tracking in Google Analytics 4
Until ecommerce tracking is wired up, GA4 counts your store's visitors and knows nothing about its money. What the ecommerce events are, the one-click routes on Shopify and WooCommerce, the manual build, and how to test it with a real order.
How to add heatmaps to a Shopify store
Shopify's reports tell you what sold - a heatmap shows how shoppers used the pages along the way. The two install routes, the tools with real Shopify apps, and the checkout limitation nobody's listicle mentions.
How to reduce checkout abandonment
Most abandoned checkouts die for reasons shoppers will happily name: surprise costs, forced accounts, forms that ask too much. The fixes, in the order the evidence supports them - and how to find which one your checkout needs.
Form abandonment: why visitors quit your forms
Roughly half the people who start filling in a form never send it. What makes them quit, which fields scare them off, and how to find the exact question where your form dies.
What is ecommerce analytics?
Ecommerce analytics ties every visit to what it was worth in orders and revenue. Which numbers matter for a store, where the data comes from, and how to read it without a data team.
Checkout abandonment rate: benchmarks and how to reduce it
Roughly seven in ten started checkouts never finish. What counts as normal, how to find your leak, and which fixes actually move the number.