Bigdelta Guides
Ecommerce
Measuring online stores — checkout funnels, abandonment and what moves order volume.
Web analyticsEcommerce
How to add heatmaps to a Shopify store
Shopify's reports tell you what sold - a heatmap shows how shoppers used the pages along the way. The two install routes, the tools with real Shopify apps, and the checkout limitation nobody's listicle mentions.
Web analyticsEcommerce
How to add analytics to a Shopify store
Shopify already counts your sales - the question is what to add on top. The built-in reports' real coverage, the official GA4 route, the app-embed route for lighter tools, and the 2026 checkout rules that broke every old tutorial.