Ad Attribution — Google, Meta & TikTok Ads
Connect Google, Meta and TikTok spend to real signups and orders. See true CAC, ROAS and payback by campaign, ad set and creative.
What you get
Unified spend sync
Hourly sync of spend, impressions and clicks from Google, Meta and TikTok.
First-party attribution
Attribute conversions using your own events, not ad-platform pixels.
Creative-level insights
Rank ads by CAC, ROAS and downstream retention.
Metrics you get
SpendCACROASPayback periodNew customersRetention by creative
Use cases
- Compare CAC and ROAS across Google, Meta and TikTok side by side
- Kill creatives with high CAC but low LTV
- Report true blended CAC across every paid channel
Common questions.
Which ad platforms are supported?
Google Ads (Search, Performance Max, YouTube), Meta (Facebook, Instagram, Messenger, Audience Network) and TikTok Ads out of the box.
Do I need the ad platform pixels installed?
No. Bigdelta rebuilds attribution from your own first-party events, so numbers stay accurate even when pixels are blocked or misfiring.
How often does data refresh?
Spend and clicks refresh hourly. Conversions are near-real-time via your Bigdelta events.
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