Discounted New Companies
The company-level view of discount-driven acquisition — fewer, larger, more negotiated.
What is it?
Discounted New Companies is the company-level view of discount-driven acquisition — the count of new companies won with a discount. It matters most for businesses selling to organisations, where discounts are larger and more negotiated.
Company deals are fewer and bigger, so each discounted company usually carries more revenue and a longer negotiation behind it. That makes this count a useful proxy for how much your enterprise motion leans on price.
How to calculate?
Count the new-MRR events attributed to companies where a discount was applied. The logic mirrors the account version; only the entity changes from an account to a company.
Read it beside the average new-companies discount size: together they show both how often and how deeply you discount to win organisations.