Discounted New Accounts
How many new customers were won with a price concession — the scale of discount-dependent acquisition.
What is it?
Discounted New Accounts is the count of new accounts that required a discount to sign — the raw number behind the discounted first-payment rate. It measures how many of your new customers were won with a price concession.
Where the rate normalises for volume, the count tells you the absolute scale of discount-dependent acquisition. It is the backlog of relationships that started on a concession and may resist paying full price later.
How to calculate?
Count the new-MRR events in the period where a discount was applied. Keep the definition of a discount consistent with your other discount metrics so the count reconciles with the rate and the value.
Track it against total new accounts: a rising discounted share means an increasing portion of your growth is bought rather than earned on value.