Best practices
Benchmarks, playbooks and guides for building a data-informed SaaS growth engine.
How to reduce SaaS churn
A working playbook for cutting customer and revenue churn — diagnose the leak, fix onboarding, catch the warning signs, win some back.
What is a good NRR for SaaS?
NRR benchmarks by stage, ACV and motion — where 110% is exceptional, where it's table stakes, and when a great NRR is hiding a problem.
Average SaaS churn rate: benchmarks by segment
What churn rate is normal, what's good, and how the answer changes with deal size — customer and revenue churn benchmarks for SaaS.
What is a good trial-to-paid conversion rate?
Trial conversion benchmarks by signup motion — why freemium at 3% and card-up-front at 40% can be the same quality funnel.
What is a good activation rate?
Activation benchmarks by product complexity — why 30% can be world-class, and the definition trap that makes most comparisons meaningless.
Why your Stripe MRR is wrong
Stripe's MRR and your real MRR can quietly disagree — where the definitional gaps are in 2026, and how to build a number you can trust.
How to calculate NRR from Stripe data
A step-by-step method for computing net revenue retention from Stripe subscriptions — and the traps that skew it.