Engaged Accounts
The deeply-engaged core of your base — the accounts most likely to renew and expand.
What is it?
Engaged Accounts is the count of accounts that are not just active but deeply engaged — using the product frequently and across enough features that it has become a habit. It is the high-value core of your base, the accounts most likely to renew and expand.
Depth of usage predicts retention far better than mere activity. Two accounts can both be 'active', but the engaged one has woven your product into its workflow and is much harder to dislodge.
How to calculate?
Count the accounts that clear your engagement threshold — a higher bar than activity, usually combining frequency, breadth of feature use and number of active users. As with active accounts, the definition is everything and must stay stable to be comparable.
Track the engaged share of your base over time: a growing engaged count alongside flat signups means you are deepening the relationships you already have, which is where durable revenue comes from.