Churned Paying Accounts
The logos behind your Churn MRR — the direct offset to new paying accounts.
What is it?
Churned Paying Accounts is the count of accounts that fully cancelled their paid subscription in the period. It is the account-level companion to Churn MRR, and the direct offset to new paying accounts on the customer-count ledger.
Like new accounts, the count matters as much as the dollars behind it. Losing many small accounts and losing one large one produce very different churn MRR but demand different responses, and only the count separates them.
How to calculate?
Count the accounts that moved from paying to fully cancelled in the period. Partial reductions are contraction, not churn — keep them out, or you overstate how many customers you actually lost.
Read it against new paying accounts: as long as new consistently exceeds churned, your paying base grows; when the two converge, growth stalls regardless of how healthy MRR looks.